SEO For Bloggers: 42 Terms Every Blogger Must Know

seo for bloggers

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As a blogger, it’s important to understand the basics of SEO in order to improve your blog’s visibility and ranking and make it SEO friendly. In this article, we will list 42 essential SEO terms that every blogger should know.

We’ll provide a definition for each term, so you can make sure you’re using them correctly on your blog.

SEO Terms (alphabetically)

Above The Fold

Above the fold refers to the part of a webpage that can be seen without scrolling. It’s important for SEO because it’s where most people stop reading, meaning that content below the fold doesn’t get read by many visitors. You want to make sure your key message and keywords are above the fold so they’re visible.

It’s important to note that what is visible above the fold will be different on different devices. A laptop will show more above the fold than a mobile phone.

Alt Text

Alt text is the text that is assigned to an image’s alt tag. This text is used by search engines to help determine the image’s relevance, and it’s important to make sure it’s keyword-rich and relevant to the page’s topic. This text is also used by screen readers for people who are visually impaired, so it’s important to make sure it’s descriptive.

Alt text is an often overlooked step when creating a blog post but it’s one of the best SEO tips to increase search traffic. Always include alt text.

Anchor Text

Anchor text is the text that is hyperlinked to a specific page or website. When you click on the anchor text, you are taken to the page or website that it links to. Anchor text is important for SEO because it helps Google determine the relevance of a page. You want to make sure your anchor text is keyword-rich and relevant to the page you’re linking to.

Authority

Webpage authority is a measure of how credible a website is based on its inbound links. The more high-quality inbound links a website has, the more authoritative it is considered to be. Authority is important for SEO because it helps Google determine the credibility of a website. High-authority websites are more likely to rank higher in search results.

Backlink

A backlink is an inbound link to a website. In other words, it’s a link from another website to your website. Backlinks are important for SEO because they help Google determine the relevance and authority of your website. The more high-quality backlinks you have, the higher your website will rank on Google.

Backdoor Linking

Backdoor linking is a black-hat SEO technique that involves adding links to a website without the permission of the website owner. Backdoor links are often added in hidden text or in the comments section of a blog. They are used to artificially boost a website’s ranking on Google and other search engines. Backdoor linking is considered to be spammy and is a violation of Google’s terms.

Black Hat SEO

Black Hat SEO is the term given to SEO practices that are considered spammy or a violation of google’s terms. Black hat SEO includes techniques such as backdoor linking, keyword stuffing, and cloaking.

Cloaking is a technique used by black hat SEO marketers to trick search engines into believing they have content on their website when they actually don’t. This is done by showing the search engine a different version of the website than what is shown to users.

Keyword Stuffing is another black hat SEO technique that involves filling a webpage with an excessive amount of keywords in order to artificially boost its ranking on google. This practice is considered spammy and will result in google penalizing the website.

Bounce Rate

The bounce rate is the percentage of people who leave a website after only viewing one page. A high bounce rate indicates that people are not finding what they’re looking for on your website. This can be caused by low-quality content, a bad user experience, or a lack of relevance to the user’s search query. A high bounce rate will hurt your website’s ranking on Google.

Bots

Bots are a type of software program that runs automated tasks over the internet. The word bot is short for “robot.” Bots come in many forms, but they all share some common features: They’re often designed to run automatically; they can be programmed with specific instructions, and they usually interact with websites or other programs on a regular basis. Googlebot is the name of the bot that Google uses to crawl and index websites for its search engine. If you take a close look at your google analytics data you will see that several bots have visited your site within a 24-hour period.

Breadcrumb Navigation

Breadcrumb navigation, also known as hierarchical breadcrumbs, is a type of website navigation in which the current page’s location is displayed at the top of the screen. The user can click to see where they are and how they got there by clicking on each link in succession.

Breadcrumbs allow users to be able to backtrack their journey on your website easily without having to rely on the back button. They also help search engines understand the structure of your website and can give your website a boost in the SERPs.

Canonical URL

A canonical URL is the preferred version of a web page. It is the URL that you want people to see when they visit your website.

The canonical URL can be the main page of your website, or it can be a specific landing page for a campaign. The important thing is that it is the one URL that you want to be associated with your website.

If you have multiple versions of the same page (for example, if you have a mobile version and a desktop version), then you need to specify which one is the canonical URL. This is done by adding a rel=”canonical” tag to the HTML code of the pages that are not the canonical URL.

Call To Action (CTA)

A call to action is a statement or a button that encourages the reader to take some desired action. The desired action can be anything from subscribing to a newsletter, downloading a white paper, or making a purchase.

Your CTA should be clear and concise, and it should stand out from the rest of the content on the page. The best CTAs are those that offer something of value to the reader in exchange for their action.

Conversion Rate

The conversion rate is the percentage of people who take the desired action on a page. For example, if you have a newsletter sign-up CTA on your blog, and 100 people visit the page, but only 50 people subscribe to the newsletter, then your conversion rate would be 50%.

A high conversion rate indicates that your website is effective at converting visitors into leads or customers. A low conversion rate can be caused by a number of factors, including poor design, bad CTA, or low-quality content.

Cost Per Acquisition (CPA)

Cost per acquisition is the amount of money that a company spends to acquire a new customer. This can be calculated by dividing the total marketing spend by the number of new customers acquired.

For example, if a company spends $100 on marketing and acquires 20 new customers, then their CPA would be $100/20, or $5.

CPA is an important metric to track because it allows you to see how much you’re spending to acquire new customers. If your CPA is too high, then you’re not getting a good return on investment for your marketing efforts.

Cost Per Click (CPC)

Cost per click is the amount of money that a company spends on each click of an advertisement. This can be calculated by dividing the total marketing spend by the number of clicks on the ad.

For example, if a company spends $100 on marketing and their ad is clicked 1000 times, then their CPC would be $100/1000, or $0.10.

CPC is an important metric to track because it allows you to see how much you’re spending on each click of your ad. If your CPC is too high, then you’re not getting a good return on investment for your marketing efforts.

Deep Linking

Deep linking is the practice of internal linking to a specific page on a website, rather than the home page.

Deep links are useful because they allow users to go directly to the relevant content they’re interested in, without having to navigate through the website. They also help search engines understand the structure of your website and can give your website a boost in the SERPs.

Internal links are an important part of your content strategy as you work towards a successful blog.

Deep internal linking can also be used for marketing purposes. For example, if you are running a promotion for a specific product, you can deep-link to the product page from your home page or blog. This will help to ensure that users see the promotion and are more likely to take action.

Do Follow and No Follow Links

Do follow links are links that pass on “link juice” to the website they’re linking to. This can help to improve the search engine ranking of the site.

No follow links are links that do not pass on “link juice.” These types of links are often used when linking to websites that are not trusted, or when the website owner does not want to pass on link juice.

There are many link building strategies that you can use when you create content.

Domain Rank or Domain Authority

Domain rank or domain authority is a metric that measures the strength of a website’s backlink profile. The higher the domain rank, the more powerful the website’s backlink profile is.

A strong backlink profile can help to improve the search engine ranking of a site. Domain rank is calculated by a number of factors, including the number and quality of backlinks, the age of the domain, and the number of referring domains.

Domain Trust

Domain trust is a metric that measures the trustworthiness of a website. The higher the domain trust, the more likely it is that the website is credible and trustworthy.

Domain trust is calculated by a number of factors, including the age of the domain, the number of backlinks, and the number of referring domains.

Doorway Linking

Doorway linking is the practice of linking to a website from a number of different websites.

Doorway links can be used to improve the search engine ranking of a site. However, they can also be considered spammy if they’re not done correctly.

To avoid being penalized by Google, make sure that your doorway links are relevant to the content on the page, and that they’re not excessive.

Featured Snippet

A featured snippet is a brief answer to a search query that appears at the top of the search results.

Featured snippets are designed to give users quick and easy answers to their questions.

If you’re aiming to rank for a featured snippet, then you need to create high-quality content that directly answers the user’s question.

Guest Posting

Guest posting is the practice of writing and publishing an article on another website.

Guest posts can be a great way to build relationships with other bloggers, and they can also help to improve your search engine ranking.

When guest posting, make sure that you’re providing valuable and relevant content. You should also try to include a backlink to your own website.

Headings and Subheadings

Headings and subheadings are used to structure the content on a page. They help to break up the text and make it easier to read.

Headings and subheadings can also be used by search engines to understand the topic of a page. When adding headings and subheadings to a page, be sure to use relevant keywords.

The h1 tag is the most important heading on a page. You should only have one h1 tag per page, but you can have multiple h2 and h3 tags.

Inbound Links

Inbound links are links that point to your website from another website.

These links can help to improve the search engine ranking of your site. They also help to increase traffic to your website.

To get inbound links, you can add your blog content to directories, or you can reach out to other websites and ask for a link. You want quality links from high domain authority sites.

Index or No Index

Index or no index is a setting that can be applied to a website or page.

When a website or page is set to “index,” it means that it can be found by search engines and included in the search results.

When a website or page is set to “no index,” it means that it cannot be found by search engines and will not be included in the search results.

If you do not want your website or page to be indexed by search engines, you can set it to “no index.”

Keyword

Keywords are words or phrases that describe the content on a page. They are used by search engines to understand the topic of a page.

When adding keywords to a page, be sure they are relevant and targeted. Using too many keywords, or using words that are not relevant to the content on the page, can result in search engine penalties.

Keyword stuffing is the practice of filling a page with so many keywords that it becomes difficult to read. This is considered to be spammy and can result in search engine penalties. Google has gotten smarter over the past decade and it can detect this and not index your site.

There are free seo tools that can help you do keyword research as you optimize your blog post.

Make sure your primary keyword is in your blog post title to increase your search rankings.

Keyword Density

Keyword density is the number of times a keyword appears on a page, divided by the total number of words on the page.

The ideal keyword density is around 0.75%.

If the keyword density is too high, it can adversely affect your search engine optimization efforts. If the keyword density is too low, the page may not be relevant for that keyword.

When you write content for your own site do proper keyword research so you know which related keywords to put in your blog posts.

Keyword Research

Keyword research is the process of finding and selecting keywords that are relevant to your website or business.

It is important to do keyword research before you start optimizing your blog. This will help you to choose the right keywords to target.

There are a number of free seo tools that can help you with keyword research, such as Google Adwords Keyword Planner and KWFinder.

When you are doing keyword research, be sure to consider the following:

Relevancy: The keyword should be relevant to your blog or business.
 

Search Volume: The keyword should have a high search volume.

Competition: The keyword should have low competition when you’re first starting out. As your blog gains authority can you go for higher competition terms.

Long Tail Keyword

Long tail keywords are usually longer than one or two words, and they are often used by people who are further along in the buying cycle.

When targeting long tail keywords, you can expect to see lower search volume, but you’ll also see higher conversion rates from your website visitors.

Long tail keywords are more specific than general keywords, so they’re more likely to convert into leads or sales. Additionally, long tail keywords are often less competitive, which makes it easier to rank your site for them.

Meta Description

A meta description is a short summary of the content on a page. It is used by search engines to understand the topic of a page.

The meta descriptions can also be used by people who are searching for your site in the search results.

If you do not specify your blog post meta descriptions, Google will generate one for you. However, it’s best to write your own meta descriptions so that you can control what people see when they find your site in the search results.

The meta description should be between 150 and 160 characters.

On Page Optimization

On page optimization is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On page optimization can be done by optimizing the title, meta data, headings, and content of a page.

The goal is to get more free organic search traffic to your blog posts.

Organic Traffic

Organic traffic is the traffic that comes to your blog post from search engine results pages. It is the free, unpaid traffic that you earn through your SEO efforts.

The organic traffic to your blog can be increased by optimizing it for the search engines, and by creating high-quality content that people want to read.

Outbound Links

Outbound links are links that point from your website to another website.

Outbound links can help to improve the search engine ranking of your site. They also help to increase traffic to your website.

When adding outbound links, be sure to use relevant and high-quality websites. Adding too many outbound links, or linking to low-quality websites, can result in search engine penalties.

Page Rank or Page Authority

Page rank or page authority is a measure of the strength of a website’s or page’s link profile. The higher the page rank or page authority, the more likely it is that the website or page will show up in the search results.

There are a number of factors that can influence page rank or page authority, including the number and quality of inbound links, the age of the website or page, and the amount of traffic that the website or page receives.

To improve the page rank or page authority of your blog, you can work on building more high-quality inbound links.

Search Intent

Search intent is the purpose behind a searcher’s query.

There are four main types of search intent:

Navigational: the user is looking for a specific website or page

Informational: the user is looking for information on a topic

Transactional: the user is looking to buy something

Commercial: the user is looking for a product or service to buy

When creating content, it’s important to keep search intent in mind. If you’re targeting a keyword with commercial intent, your goal should be to get the user to take action, such as buying a product or signing up for a service.

If you’re targeting a keyword with informational intent, your goal should be to provide the user with the information they’re looking for.

If you can match the search intent of your target audience, you are more likely to rank higher in the search results and get more traffic to your own blogs.

Part of your SEO strategy should be to optimize blog content for search intent.

SERP

SERP stands for search engine results page. This is the page that is displayed when you do a search on a search engine.

The SERP includes the results of the search, as well as ads that are relevant to the search. When doing a Google search typically 10 organic results are shown based on the search engine algorithms.

Sitemap

A sitemap is a file that contains a list of all the pages on your website. The sitemap helps search engines to index all of the pages on your website.

To create a sitemap, you can use a plugin like Yoast SEO. Once you’ve created the sitemap, be sure to submit it to Google so that your website can be indexed.

Title Tag

The title tag is the HTML element that specifies the page title of a webpage. The title tag is used by search engines to understand the topic of a page, and it is also used by people who are searching for your site in the search results.

When starting a new blog post take the time to consider your blog post title tag carefully.

When creating your title tags, be sure to include your main keyword. You should also include a brief summary of the content on the page. The title tag should be between 50 and 65 characters.

Traffic

Traffic is the number of visitors that come to your blog. Traffic can be divided into four categories:

Organic Traffic

Organic traffic is the traffic that comes to your blog posts from the search results. This is the kind of traffic that grows when we search engine optimize and get better search ranking.

Direct Traffic

Direct traffic is the traffic that comes to your site from people typing in your URL directly, or from links from other websites.

Paid Traffic

Paid traffic is the traffic that comes to your site from paid advertising, such as Google AdWords or Facebook Ads. On page SEO does not affect paid traffic.

Referral Traffic

Referral traffic is the traffic that comes to your site from links on other websites.

Unique Visit

A unique visit is when someone visits your site for the first time. A unique visitor is someone who has never been to your site before.

If someone with the same IP address returns to your blog they will not be counted as a unique visitor.

White Hat SEO

White hat SEO is a type of SEO that focuses on improving the search engine ranking of a blog or page by using methods that are approved by the search engines.

White hat SEO methods include things like creating high-quality content, adding relevant keywords to titles and tags, and building links from high-quality websites.

This website only promotes white hat SEO techniques. Black hat SEO techniques could do irreversible damage to your blog’s reputation in Google.

301 Redirect

A 301 redirect is a type of redirect that permanently moves a page to a new location.

301 redirects are often used when a website or page has been moved to a new domain.

When you use a 301 redirect, the search engines will update their records to reflect the new location of the page. This helps to ensure that people who are searching for your page will be able to find it.

To set up a 301 redirect, you will need to edit your .htaccess file. If you are not comfortable doing this, you can hire a developer to help you.

If you are using WordPress for your blog you can also use a seo plugin, like Yoast SEO, that can help you set up redirects.

Conclusion

SEO can be a confusing topic, but it’s important for bloggers to understand the basics. In this article, we’ve listed 42 SEO terms that every blogger needs to know. We’ve also provided definitions for each term.

If you’re looking to improve your blog’s search engine ranking, be sure to use the tips and techniques that we’ve listed here when you create new content and optimize your own blog.

SEO for bloggers is not difficult when you focus on the right things. The goal is to get more website traffic to your blog posts by increasing your search engine rankings.

 

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Written by Rich C

Written by Rich C

Rich is a Web Developer, Blogger and Entrepreneur. He's been building blogs and websites for over 25 years. He enjoys teaching technology and a good cup of coffee. Learn more about Rich on his About Me page.

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