How Bloggers Make Money in 2022: A Beginner’s Guide

How bloggers make money

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There are many ways bloggers make money in 2022. In this beginner’s guide, we will explore all of the different options available to you.

We will start with the most popular methods, such as paid ads and affiliate marketing, and then move on to less common techniques, like digital products and even selling the blog itself.

By the end of this article, you will have a clear understanding of how to make money as a blogger in 2022!

How Much Money Can Bloggers Make?

Bloggers can make a lot of money blogging if they are successful. The amount of money you make will depend on the type of blog content you have, the audience you attract, and how well you monetize your content.

Most bloggers earn a few hundred dollars per month, but it is possible to make much more than that. For example, successful bloggers in the fashion and beauty industry can easily make tens of thousands of dollars per month from sponsored posts and affiliate sales alone.

If you are just starting out, it is important to set realistic expectations. It takes time to build a successful blog, so don’t expect to make a full-time income from your blogging business right away. With that said, let’s explore the different ways you can make money blogging!

Paid Ads

One of the most common ways for bloggers to make money is through paid banner ads. You can sell space on your blog to advertisers, or you can join an ad network like Google Adsense or Mediavine.

Selling Your Own Ad Space

If you decide to sell your own ad space you will need to find advertisers yourself and negotiate your own rates. This can be time-consuming, but it also allows you to control how much you earn per month.

The average cost of a blog ad is $50-$200 per month. However, depending on the popularity of your blog content, you could charge significantly more than that. For example, a popular mom blog could charge $500-$1000 per month for a banner ad.

If you run your blog with WordPress you can use a WordPress plugin that can help you manage your banner ads, such as Ad Inserter.

Joining an Ad Network

Ad networks act as a middleman between bloggers and advertisers. They will find advertisers for your blog and handle all of the negotiations and payments. All you need to do is add a few lines of code to your blog to display the ads on your page.

Each network has its own requirements, but generally, you will need to have a certain amount of traffic before you can join. Once you are approved, the ad network will provide you with code to insert into your blog articles. The ads will then appear on your site and you will earn money each time someone clicks on them.

The most popular ad networks are Google Adsense and Mediavine.

Google Adsense is the largest network in the world and works with all types of blogs.

Mediavine, on the other hand, primarily works with food and lifestyle blogs that have at least 50,000 monthly page views.

Benefits of paid ads on your blog:

– You can start earning money right away

– It is a passive income stream, which means you don’t have to do much work to maintain it

– Paid ads are one of the most common ways bloggers make money, so there is a lot of support and information available

Drawbacks of paid ads on your blog:

– You will need a high amount of traffic to earn a significant income

– You have less control over the ads that are displayed on your site

– Some visitors may find the ads intrusive and annoying, which could lead them to leave your site

If you decide to use paid ads, be sure to strike a balance so that your blog still looks professional and appealing.

Affiliate Marketing

Affiliate marketing is another popular way for bloggers to make money. With affiliate marketing, you promote affiliate products or services on your blog and earn a commission when someone clicks on your affiliate link and makes a purchase.

For example, let’s say you are a fashion blogger and you write a post about the best jeans for curvy women. In that post, you could add affiliate links to the jeans you are recommending. If someone clicks on your link and purchases the jeans, you would earn a commission.

Most blog niches can make money online as affiliate marketers. A fitness blog could easily be making money online by linking to fitness equipment they recommend on Amazon.

Affiliate marketing is a great way to earn money from your blog because you are only promoting products that you believe in and use yourself. Additionally, there is no limit to how much you can earn with affiliate marketing.

The most popular affiliate programs for many bloggers are Amazon Associates, ShareASale, and Impact Radius.

There are also many smaller affiliate programs that work well with specific niches, such as fashion, beauty, and lifestyle.

To find affiliate programs to join, simply Google “affiliate program + [niche]”. For example, “affiliate program + fashion”.

Depending on your blog’s niche you can make some good passive income from affiliate marketing.

Benefits of affiliate marketing:

-You only promote products you believe in and use yourself

-There is no limit to how much you can earn

-Can be a great way to supplement your income

-It’s easy, just ad affiliate links in your blog post (be sure to let your visitors know it’s an affiliate link)

Disadvantages of affiliate marketing:

-Takes time to build up a significant income

-Requires a lot of traffic to make money

-Depending on the program you may only make a very small commission

-You usually only get paid when someone makes a purchase

Sell Digital Products

If you have a skill or knowledge that others would be willing to pay for, you can create digital products to sell on your blog.

Digital products are files that can be downloaded and used electronically, such as e-books, courses, templates, and stock photos.

Creating digital products requires more time and effort than other methods of making money from your blog, but can also be more profitable.

When creating digital products, it is important to consider what your audience needs and how much they are willing to pay.

For example, if you are a food blogger, you could create a digital cookbook with your favorite recipes. Or, if you are a travel blogger, you could create an e-book with your best travel tips.

Creating digital products is a great way to make money from your blog because it allows you to leverage your time and expertise. Once you create a product, it can be sold over and over again without any additional work on your part.

Additionally, digital products have the potential to generate a significant income. For example, if you sell an e-book for $20 and 100 people buy it, you would earn $2000.

There is very little overhead for digital products, so you get to keep a large percentage of the sale.

Benefits of selling digital products:

-You can make a significant amount of money from each sale

-You can sell the same product over and over again without any additional work

-You can leverage your time and expertise

Disadvantages of selling digital products:

-Takes time to create each product

-Requires a significant amount of traffic to make sales

-Can be difficult to find the right price point

Sponsored Posts

A sponsored post is a blog post that is written by a blogger on behalf of a company or individual.

Sponsored posts are usually about products or services that the sponsor offers. For example, if you are a travel blogger, you could write a sponsored post about an upcoming trip that you are taking with a specific airline.

The sponsor pays you to write the post and usually provides you with a free product or service in exchange.

Sponsored posts are a great way to earn money from your blog because they provide you with an opportunity to promote products or services that you believe in.

Additionally, sponsored posts can be a great source of income. For example, if you charge $500 for a sponsored post, and you write two posts per month, you would earn $1000 per month.

I personally know a food blogger in Orlando who eats out three nights a week with his family for free because he writes a blog post and posts images on Instagram about the restaurants that he visits.

Benefits of sponsored posts:

-Can be a great source of income

-Allows you to promote products or services that you believe in

-Can provide free products or services in exchange for the post

Disadvantages of sponsored posts:

-Requires a significant amount of traffic to your blog to make money

-Can be time-consuming to write each post

-Will require you to disclose that the post is sponsored

Sell Guest Posts

If you have a popular blog, you can make money by selling guest posts to other bloggers.

A guest post is an article that is written by someone other than the owner of the blog.

Guest posts are about topics that are related to the niche of the blog. For example, if you have a food blog, you could sell a guest post about a new restaurant in town.

The guest author pays you to publish their article on your blog. They get to link to their website or blog in the article.

Selling guest posts is a great way to make money from your blog because it allows you to leverage your time and expertise.

Additionally, selling guest posts can be a great source of income. For example, if you charge $200 for a guest post, and you sell two posts per month, you would earn $400 per month for simply posting the articles on your blog.

Advantages of selling guest posts:

-You get more content for your blog, increasing its size and authority

-You make money for other people’s work

Disadvantages of selling guest posts:

-Can be time-consuming to find and vet potential guest authors

-Not all bloggers will be interested in paying for a guest post

-Not all authors will write content that you are proud to have on your site

Sell Merchandise

If you have a popular blog, you can your own products to your readers.

This is a great way to make money from your blog because it allows you to leverage your popularity to make sales.

For example, if you have a fashion blog, you could create an online store to sell t-shirts with your logo on them. Or, if you have a food blog, you could sell cooking utensils with your blog name on them.

Selling merchandise is a great way to make money from your blog because it allows you to connect with your readers in a more personal way.

Additionally, selling merchandise is a great way to generate income from your blog. For example, if you sell t-shirts for $20 each and 100 people buy them, you would earn $2000.

The downside of selling merchandise is that it requires a significant amount of traffic to your blog to make sales. Additionally, it can be time-consuming to create and ship each product.

Benefits of selling merchandise:

-Can be a great source of income

-Allows you to connect with your readers in a more personal way

-Can be a great way to promote your blog

Disadvantages of selling merchandise:

-Requires a significant amount of traffic to make sales

-Can be time-consuming to create and ship each product

-May require storing inventory to get the highest return on investment

Sell Online Courses

If you are an expert in a particular subject, you can sell an online course to your readers.

This is a great way to make money from your blog because it allows you to leverage your expertise to earn income.

For example, if you are a nutritionist, you could sell an online course on healthy eating habits. Or, if you are a web developer, you could sell a course on how to build a website.

The advantage of selling online courses is that they can be a great source of income. For example, if you charge $100 for your course and 100 people sign up, you would earn $10,000.

Additionally, online courses allow you to connect with your readers in a more personal way.

You could offer coaching calls as part of your course. This would allow you to connect with your students and help them achieve their goals.

The downside of selling online courses is that they can be time-consuming to create. Additionally, you will need to promote your course to generate sales.

Benefits of selling online courses:

-Can be a great source of income

-Allows you to leverage your expertise to make money

-Can connect with your readers in a more personal way

Disadvantages of selling online courses:

-Can be time-consuming to create

-Requires promotion to generate sales

Consulting or Coaching

As mentioned in the previous section coaching can be a great way to connect with your readers on a more personal level.

This is also a great way to make money from your blog because it allows you to leverage your expertise to earn income.

For example, if you are a web developer, you could offer coaching calls to help people build their websites.

Or, if you are a nutritionist, you could offer consulting services to help people develop healthy eating habits.

The advantage of consulting or coaching is that it can be a great source of income.

For example, if you charge $100 per hour for coaching calls and you have 20 clients, you would earn $2000.

Additionally, consulting or coaching allows you to connect with your clients in a more personal way.

This can be beneficial because it allows you to build relationships with your clients and help them achieve their goals.

The downside of consulting or coaching is that it can be time-consuming. Each session will require some prep work and possibly a follow-up email.

Additionally, you will need to promote your services to generate sales.

Benefits of selling consulting or coaching:

-Can be a great source of income

-Allows you to leverage your expertise to make money

-Can connect with your clients in a more personal way

Disadvantages of selling consulting or coaching:

-Can be time-consuming

-Requires promotion to generate sales

Accept Donations

If you have a large following, you can accept donations from your readers. This is a great way to make money from your blog because it allows your readers to support you directly.

The advantage of accepting donations is that it is a great way to generate income from your blog. For example, if you have 1000 readers and each reader donates $20, you would earn $20,000.

Additionally, accepting donations allows you to connect with your readers in a more personal way. This can be beneficial because it allows you to build relationships with your readers and show them how much you appreciate their support.

The downside of accepting donations is that it requires a large following to generate a significant amount of money. Additionally, you will need to promote your donations page to generate donations.

Donations can be one-time, or recurring. Recurring donations offer a consistent income if you can get your readers to set them up.

Benefits of accepting donations on your blog:

-Can be a great source of income

-Allows your readers to support you directly

-Can connect with your readers in a more personal way

Disadvantages of accepting donations on your blog:

-Requires a large following to generate a significant amount of money

-Requires promotion to generate donations.

-Some blog niches won’t generate many donations

Sell The Blog

If you have a successful blog, you can sell it for a profit. This is a great way to make money from your blog because it allows you to cash in on your hard work. This is one form of blog monetization that many people don’t think of.

The advantage of selling your blog is that it can be a great source of income. For example, if you sell your blog for $100,000, you would earn a significant return on your investment.

Right now the average sale price for successful blogs is about 40x the monthly income. If you’re consistently making $4,000 a month you could expect to be able to sell your blog for $160,000.

The downside of selling your blog is that it requires a lot of work to build a successful blog and once you’ve sold it you no longer have that monthly income.

Benefits of selling your blog:

-Allows you to cash in on your hard work

-Can be a sold for a significant amount of money

-Frees you to move on to the next thing you’d like to focus on

Disadvantages of selling your blog:

-Requires a lot of work to build a successful blog

-Once you’ve sold it, you no longer have that monthly income

-May take some time to find a buyer

Diversification Is Key

The best way to make money blogging in 2022 is to diversify your income streams. This means having multiple sources of income so that if one stream dries up, you have others to rely on.

You don’t want to wake up one day and find out that your top affiliate program has dried up or that your ad network has cut its revenue share by 50%.

By diversifying your income streams not only can you make more money, but you can also protect yourself from economic downturns and fluctuations in the market. Additionally, diversification will help you to grow your income as you can reinvest money from one stream into another.

Tips For Growing Your Blog

As you can tell how much you can make from your blog depends a lot on how much traffic you get.

Choose a profitable blogging niche

One of the most important factors in determining how much money you can make as a blogger is choosing a profitable niche. A profitable niche is one that has a large audience of potential readers who are also willing to spend money on products and services related to your niche.

To find a profitable blog niche for your new blog, start by brainstorming a list of topics that you are passionate about. Once you have a list of potential niches, do some research to see if there is a large enough audience for your niche.

If you find a topic with no competition on the search engines that does not mean it’s automatically a great blogging niche. If this is not just a hobby you need to there is an audience for your blog topics.

You can use Google AdWords Keyword Planner and other tools to find out how many people are searching for keywords related to your niche.

It’s important to find something you are interested in because you will need to produce a lot of quality content and promote your blog on a regular basis. If you choose a niche that you are not passionate about, it will be difficult to maintain your blog over the long term.

Create quality content

This should go without saying, but it’s important to create quality content that people will actually want to read. No one is going to read your blog if it’s full of poorly written articles.

Spend time coming up with ideas for great blog posts and then take the time to write well-written, interesting articles.

If you’re not a great writer, hire someone to write for you. You can find quality freelance writers on sites like Fiverr or Upwork.

Set up your blog on WordPress for maximum flexibility

We highly recommend creating your own blog as a self-hosted WordPress blog. This will give you the most control over the design and features. There are thousands of plugins that can extend the functionality of WordPress.

For example, you can easily add:

-eCommerce store

-learning management system (sell an online course)

-affiliate link tracking

-SEO plugins that help rank your content with search engine optimization

-forums to engage your audience

WordPress is a free blogging platform and you can find an inexpensive web hosting account that will give you a free domain name when you sign up. We recommend GreenGeeks Hosting (affiliate link), it’s the only hosting company we use for our sites and for our client’s blogs.

Do some guest blogging

Guest blogging is a great way to get your name and blog in front of a new audience. When you guest post on another blog, you are writing content for their readers. This is a great way to get exposure to new people who may not have heard of your blog before.

When you guest post, be sure to include a link back to your own blog so that people can find you. You should also include a short bio at the end of your guest post that tells people a little bit about you and your blog.

If you’re looking for places to guest post, start by searching Google for “guest post + [your niche].” This will give you a list of blogs that accept guest posts.

Submit To Article Directories

Another great way to get exposure for your blog is to submit articles to article directories. This is a great way to get backlinks to your blog, which can help you rank higher in the search engines.

A few examples of article directories are:

EzineArticles

Go Articles

Hub Pages

Be sure to read the submission guidelines for each directory before you submit your article. Some directories require that you have a certain number of followers before they will approve your article.

Learn Some Search Engine Optimization

As you start your money-making blog, you’ll want to learn some basic search engine optimization (SEO) techniques. This will help you get more traffic from the search engines, which can lead to more people reading your blog.

There are a few simple things you can do to optimize your blog posts for the search engines:

-Do some keyword research

– Use keywords throughout your post.

– Include your keywords in your title.

– Use images and videos to break up your text and add visual interest.

– Link to other related blog posts on your own site.

– Include a call to action at the end of each post.

Read our article about 42 SEO Terms Bloggers Need To Know.

Conclusion

As you can see, there are many ways to make money from your blog in 2022. Which method you choose will depend on your goals and preferences.

If you want to generate a passive income, selling online courses, selling ads, or accepting donations may be the best option for you.

Or, if you want to connect with your readers on a more personal level, you may want to consider coaching or consulting.

No matter which method you choose, remember that it takes hard work and dedication to make money from your blog. In just a few months you should start to see some traffic and have a shot at making some real money blogging. So don’t give up, and keep blogging!

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Written by Rich C

Written by Rich C

Rich is a Web Developer, Blogger and Entrepreneur. He's been building blogs and websites for over 25 years. He enjoys teaching technology and a good cup of coffee. Learn more about Rich on his About Me page.

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Some of the links in this article may be affiliate links, meaning if you buy a product or service using this link I make a small commission at no extra cost to you. You can read more about affiliate compensation here.